§  A Farewell Like No Other: Pasighat Witnesses Cinema Magic

§  What: Roi Roi Binale is Zubeen Garg’s final film, an Assamese musical drama

§  When: Released October 31, 2025 (after artist’s death September 19, 2025)

§  Where: 180+ theatres across India, primarily Assam

§  Collection: ₹15.55 crore net in 9 days (as of November 8, 2025)

§  Why Trending: Unprecedented 4 AM screenings, housefull shows, emotional tribute

§  Songs: 11 original songs composed and performed by Zubeen Garg

§  Records: 4th highest-grossing Assamese film of all time

Zubeen Garg: The sun hadn’t risen yet but hundreds of people were already lining up outside Abor Cinema Hall in Pasighat, East Siang district. It was 4:30 AM on October 31, 2025 and Assam was about to witness something unprecedented in Indian cinema history. The screening of Roi Roi Binale, Zubeen Garg’s dream film wasn’t just another movie release—it was a cultural phenomenon that would rewrite the rules of regional cinema forever.

Inside packed theatres across Pasighat, Jonai subdivision, and neighboring Assam, audiences from all walks of life gathered for one final moment with their beloved artist. The film, released simultaneously at cinema halls across 46 cities in India has been drawing housefull crowds in every single show since its release. But what makes this release truly extraordinary is the emotional connection that has transformed ordinary movie screenings into powerful tributes to a legend gone too soon.

The Numbers Tell an Incredible Story

When Zubeen Garg tragically passed away under mysterious circumstances in Singapore on September 19, 2025 nobody could have predicted that his final film would shatter every box office record in Assamese cinema history. Within just nine days of release, Roi Roi Binale has collected an astounding ₹15.55 crore net in India with projections suggesting it will soon cross ₹20 crore.

The film opened with a record-breaking ₹2.52 crore on Day 1—the highest opening ever for an Assamese film. By Day 6, it had already crossed the ₹10 crore milestone, earning the official “HIT” verdict from trade analysts. The numbers are even more impressive when you consider the film was made on a modest budget of just ₹5 crore, delivering over 111% return on investment in less than a week.

What’s truly unprecedented is the consistency of collections. The film maintained 75-77% occupancy throughout weekdays and recorded an earth-shattering 96-99% occupancy in Assam’s major cities like Guwahati, Dibrugarh and Pasighat. This level of sustained audience engagement is something rarely seen even in mainstream Bollywood releases.

Pasighat’s Special Connection to the Film

The people of Pasighat and the surrounding Jonai subdivision have always shared a deep bond with Zubeen Garg’s music and artistry. When Roi Roi Binale released at Abor Cinema Hall, it wasn’t just about watching a film—it was about experiencing the artist’s soul one last time. The Assamese musical drama focuses on the life of a blind musician named Raul, a role that Zubeen poured his heart and soul into, making it deeply personal and reflective of his own artistic journey.

Audiences in Pasighat described the film as “a window into Zubeen Da’s reality”—his struggles, his passion for music and his unwavering dedication to Assamese culture. Many viewers from Jonai and nearby areas traveled hours to catch screenings with some attending multiple shows just to relive the magic. The emotional impact has been so profound that several cinema halls have kept one seat permanently vacant in Zubeen’s honor, treating it as a silent tribute to the artist who continues to live through his art.

A Historic Release That Changed Indian Cinema

For the first time in Assam’s cinema history, all other films were temporarily stopped to make way for a single movie. Every cinema hall in Assam—from single-screen theatres in small towns to multiplexes in Guwahati—screened only Roi Roi Binale during its opening week. This unprecedented decision reflected not just commercial strategy but a collective emotional need to honor Zubeen Garg’s legacy.

The scale of this release is staggering for regional cinema. The film opened in 91 cinema halls across Assam and the Northeast with an additional 92 screens across 46 cities including Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata and even smaller cities like Dehradun, Jaipur, Lucknow and Bhubaneswar. Over 800 screenings nationwide on opening day marked this as the widest-ever release for an Assamese film.

Cities like Bengaluru, which typically screened Assamese films in just one or two theatres, hosted 17 simultaneous screenings. The film also made history by becoming the first Assamese film to feature Dolby Atmos sound technology, giving audiences an immersive cinematic experience that matched international standards.

“We Saw Our God For The Last Time”: Fans’ Emotional Reactions

The scenes inside cinema halls have been nothing short of heart-wrenching. Viral videos from theatres across Assam show audiences sobbing uncontrollably throughout screenings with many unable to leave their seats even after the credits roll. In Dibrugarh’s Galleria Cinema Hall, one fan was heard saying through tears, “We saw our God for the last time”—a sentiment echoed by millions across the state.

In Guwahati’s Anuradha hall, a particularly emotional moment captured a fan clutching a chair where Zubeen’s photograph was placed, crying as if speaking directly to the departed legend. Theatre staff reported multiple instances of fans fainting during screenings, overwhelmed by the emotional weight of watching their hero’s final performance.

The 4:30 AM shows across Assam saw families arriving wrapped in shawls against the morning chill, grandmothers being carried by their sons and grandsons, all determined to witness this historic moment. Inside the auditoria, it wasn’t uncommon to see entire rows of people sobbing when Zubeen first appeared on screen. Producer Shyamantak Gautam described the release as “bittersweet,” adding, “People were queuing from the early hours, braving rain and cold. That shows what Zubeen means to his people”.

The Film That Became a Movement

Roi Roi Binale is more than a movie—it’s a social movement that has united an entire state in collective grief and celebration. The hashtag #JusticeForZubeenGarg has generated over 2 million posts globally in just 30 days, becoming one of the world’s largest justice hashtag movements. Fans have launched campaigns demanding permanent screenings of the film, drawing inspiration from Mumbai’s Maratha Mandir, which has screened “Dilwale Dulhania Le Jayenge” continuously for over 30 years.

Social media has exploded with reactions with trending hashtags like #RoiRoiBinale, #ZubeenGargLastFilm, #ZubeenGargForever and #AssameseCinema dominating platforms like Instagram, Twitter (X) and Facebook. Even international audiences have joined the conversation, with Pakistani content creators posting emotional reaction videos to the film’s music and public reviews.

The film has also sparked a cultural awakening. As one commentator noted, “Assam had entered its own cinematic time zone, one in which the sun, the people and the screen rose together”. The 4 AM phenomenon wasn’t just about a movie premiere—it was about a people reclaiming their cultural identity and asserting that Assamese stories deserve to shine on the national stage.

Government and Industry Recognition

The cultural significance of Roi Roi Binale hasn’t gone unnoticed by authorities. The Assam government announced that all State GST collections from the film’s release will be transferred to the Kalaguru Artists Foundation, a body established by Zubeen Garg himself to support aspiring artists. This gesture ensures that the film not only celebrates the late artist’s life but also continues his vision of nurturing cultural talent.

Minister of State Pabitra Margherita praised the film as “a deeply personal and nostalgic experience,” recalling their creative journey together on films like Tumi Mor Matho Mor and Mon Jaai. He called Roi Roi Binale “a befitting tribute to the Assamese icon”.

PVR INOX, India’s largest cinema chain, expressed deep admiration for the audience response. Gautam Dutta, CEO – Revenue & Operations, stated: “The film recorded around 90% occupancy in its home state and close to 70% in other states. It is heartening to see an Assamese film touch audiences so deeply”. He added that the success of Roi Roi Binale signals a growing acceptance and enthusiasm for regional cinema across India.

Breaking Records and Making History

With its current trajectory, Roi Roi Binale is on track to become the highest-grossing Assamese film of all time, surpassing 2024’s Bidurbhai (₹15.75 crore) and 2025’s Bhaimon Da (₹14.31 crore). Trade experts predict the film could earn between ₹30-50 crore if it maintains its momentum for two months.

The film has already secured its place as the 4th highest-grossing Assamese film in history within just six days of release. What makes this achievement even more remarkable is the speed—no Assamese film has ever reached the ₹10 crore milestone this quickly.

Box office analyst reports confirm that the film is enjoying an “unstoppable” run with 600 daily screenings in Assam and the Northeast alone and 170 shows daily across the rest of India. The sustained high occupancy rates, even on weekdays, indicate that audiences are watching the film multiple times—a phenomenon typically reserved for cult classics.

The Music That Touches Souls

At the heart of Roi Roi Binale’s success is its music—composed, written and performed by Zubeen Garg himself. The film features 11 original songs, each one reflecting the artist’s signature blend of soulful melodies and profound lyrics. The soundtrack has become a chart-topper with songs trending across YouTube, Spotify and other streaming platforms.

The film retains Zubeen’s original voice recordings, making the cinematic experience both nostalgic and deeply personal for fans. Critics have described the music as “the soul of the film” with some reviewers giving it a 5 out of 5 rating, calling it “a festival for music lovers”. The emotional depth of tracks like “Mur Mon” and the title track “Roi Roi Binale” has resonated powerfully with audiences, often moving them to tears inside theatres.

Director Rajesh Bhuyan, who had previously collaborated with Zubeen on Mission China and Kanchanjangha, stated: “This is Zubeen Da’s last film as an actor and his most personal dream. He was involved in every stage of its creation. Today, that dream has come true, even though he’s not here to witness it”.

The Mystery Behind the Legend’s Death

The overwhelming emotional response to Roi Roi Binale is inseparable from the circumstances surrounding Zubeen Garg’s death. The 52-year-old artist died while swimming in Singapore on September 19, 2025 where he had traveled to attend the North East India Festival. While Singapore police initially reported no signs of foul play and attributed the death to drowning, the case has since taken a dramatic turn.

Assam Chief Minister Himanta Biswa Sarma made a shocking declaration on November 3, 2025, stating unequivocally that Zubeen’s death was “a murder, not an accident”. A Special Investigation Team (SIT) is now investigating the case with a charge sheet expected to be filed by December 8, 2025. Seven individuals who were present in Singapore with Zubeen—including his manager, the festival organizer, two members of his band and a police officer cousin—have been arrested on suspicion of conspiracy and murder.

The investigation has uncovered unusual financial transactions and deleted videos, adding layers of complexity to what was initially reported as an accidental drowning. The SIT is working closely with Singapore authorities and has sought approval from India’s Ministry of Home Affairs to file charges for an incident that occurred abroad.

For Zubeen’s fans, the mystery surrounding his death has transformed Roi Roi Binale from a simple film into a final message from an artist who may have been silenced too soon. The handwritten note Zubeen left before departing for Singapore, inviting his “moromor fans” to watch the film has gone viral and is seen by many as a poignant farewell.

A Dream 19 Years in the Making

Roi Roi Binale wasn’t just another project for Zubeen Garg—it was a dream he had nurtured for 19 years. The film is based on a story written by Zubeen himself, exploring the life of a blind musician who experiences the world through sound, imagination and love. The deeply autobiographical nature of the film has not been lost on audiences, who see in it reflections of Zubeen’s own artistic struggles and triumphs.

Produced by Zubeen and his wife Garima Saikia Garg, the film represents the artist’s lifelong vision of taking Assamese cinema to the mainstream and helping it grow to be as successful as other regional cinema industries. His wife ensured that the film was released exactly as Zubeen had planned, honoring his wish for an October 31 release date despite the immense grief following his death.

The film also stars veteran actor Victor Banerjee and actress Mousumi Alifa, both of whom have praised Zubeen’s dedication to the project. Every aspect of the film—from its writing to its music to its production—bears Zubeen’s creative fingerprint, making it a true testament to his multifaceted genius as a singer, composer, poet, filmmaker and actor.

Beyond Assam: A Pan-India Phenomenon

While Roi Roi Binale is rooted in Assamese culture and language, its emotional resonance has transcended regional boundaries. The film’s success in cities far from the Northeast—including Delhi, Mumbai, Bengaluru and Chennai—demonstrates the universal appeal of authentic storytelling and genuine artistry.

In Aizawl, Mizoram, the film made history as the first-ever Assamese film screened in the state, thanks to an initiative by the Assam Association at Mizoram University. The packed theatre witnessed a heartfelt condolence ceremony before the screening with people from Assam living in Mizoram gathering to bid a final farewell to their cultural icon.

Even in cities with smaller Assamese populations, the film has found dedicated audiences. Reports from Bengaluru, Hyderabad and other metros show that the film’s appeal extends beyond the Assamese diaspora to include cinema lovers who appreciate meaningful regional content.

This cross-regional success is particularly significant for Assamese cinema, which has historically struggled to find distribution and audiences outside the Northeast. Roi Roi Binale has proven that with the right combination of emotional depth, technical excellence and authentic storytelling, regional films can compete with and even surpass mainstream releases.

Social Media Explosion and Viral Impact

The digital footprint of Roi Roi Binale has been equally impressive. The film has generated millions of social media posts with fans sharing emotional reactions, theatre videos, and personal tributes across platforms. Instagram and Facebook are flooded with videos of audiences crying inside cinema halls, singing along to Zubeen’s songs and expressing their grief and gratitude.

YouTube has become a hub for film-related content with reaction videos, public reviews, box office analysis and song compilations garnering millions of views. Pakistani content creators have posted emotional reaction videos, with one couple describing the film as “a soulful experience that transcends borders”.

The film’s trailer release alone generated massive buzz, giving fans a “heartfelt glimpse” of what would become Zubeen’s cinematic swan song. News outlets across India and internationally have covered the film’s unprecedented success with publications from @BBC to @IndiaToday documenting the cultural phenomenon.

Trending search terms like “Zubeen Garg roi roi binale”, “roi roi binale box office collection”, “Assamese cinema blockbuster 2025”, and “Zubeen Garg last film” have dominated Google Trends since the film’s release. The combination of emotional storytelling, mystery surrounding the artist’s death, and record-breaking box office performance has created a perfect storm of viral content that continues to grow daily.

Impact on Assamese Cinema Industry

The success of Roi Roi Binale represents a watershed moment for Assamese cinema—affectionately known as “Jollywood”. For decades, the industry has struggled with limited budgets, minimal distribution networks and audience apathy. Cinema halls across Assam were shutting down due to lack of viewership, and many questioned whether the industry had a sustainable future.

Roi Roi Binale has changed that narrative dramatically. The film has demonstrated that there is enormous appetite for quality Assamese content when it’s presented with technical excellence and emotional authenticity. The decision by PVR INOX and other major chains to give the film wide release across India has opened doors for future Assamese productions.

The film’s Dolby Atmos sound system—a first for Assamese cinema—has set new technical standards for the industry. Producers and directors across the region are now inspired to invest in better production values, knowing that audiences will reward quality content.

Financial transparency has also improved with Roi Roi Binale providing detailed box office reporting that was previously uncommon in regional cinema. This transparency builds trust with audiences and investors, potentially attracting more funding to the industry.

Most importantly, the film has given the Assamese people renewed pride in their cultural identity. As one analyst noted, “The Northeast has found its own time zone—not just in hours and minutes, but in imagination”. The 4 AM shows weren’t just about watching a movie; they were a declaration that Assamese stories would no longer wait for validation from Delhi or Mumbai.

READ MORE: Assam’s Beloved Icon Returns Home: When Cinema Became Sacred

Critical Reception and Audience Verdict

While the emotional connection to Zubeen Garg has undoubtedly driven much of the film’s success, critics have also praised Roi Roi Binale for its cinematic merits. Reviews highlight the film’s “soulful music,” “strong writing and direction” and “roller-coaster emotional journey”.

The film currently holds high ratings on BookMyShow and other platforms with audiences particularly praising Zubeen’s performance as the blind musician Raul. Many viewers have described the film as “more than cinema—it’s an experience,” noting how it captures the essence of Zubeen’s artistic philosophy.

Some critics have acknowledged that the film’s emotional impact may overshadow objective evaluation, asking whether audiences are celebrating the film as cinema or mourning it as a goodbye. However, most agree that this distinction ultimately doesn’t matter—what matters is what the film represents: “a farewell, a reflection, a resurrection of everything Zubeen Garg stood for”.

Director Rajesh Bhuyan has received acclaim for his sensitive handling of the material with Minister Pabitra Margherita praising how the film captures Zubeen’s “deeply personal and nostalgic” vision. The screenplay addresses important social issues including the targeting of innocent children in the name of revolution, while delivering a powerful message about Assamese unity.

The film’s 11 songs have been particularly praised with music critics calling them “timeless” and predicting they will remain beloved in Assamese music for generations. The emotional depth and musical complexity of tracks like “Mur Mon” showcase Zubeen’s genius as a composer and lyricist.

Where to Watch and Future Plans

For those who haven’t yet experienced Roi Roi Binale, the film continues to run in cinema halls across Assam and major cities in India. Tickets remain in high demand with many shows still selling out despite entering the second week of release.

While no OTT release date has been announced yet, industry insiders expect the film to eventually premiere on streaming platforms, allowing audiences worldwide to access this historic piece of cinema. However, fans are encouraged to experience the film in theatres first, where the Dolby Atmos sound system and collective emotional energy create an unmatched viewing experience.

Looking ahead, there are discussions about creating a permanent theatrical legacy for the film, similar to Dilwale Dulhania Le Jayenge in Mumbai. Fans have petitioned cinema halls in Guwahati to continue screening Roi Roi Binale indefinitely as a tribute to Zubeen’s enduring legacy.

The film’s soundtrack is available on all major streaming platforms including Spotify, YouTube Music, and Apple Music. The album has already topped charts and is expected to remain a bestseller for months to come.

Conclusion: A Legacy That Lives Forever

Roi Roi Binale is more than Assam’s biggest blockbuster—it’s a cultural phenomenon that has united an entire region in collective mourning and celebration. From the emotional screenings in Pasighat to the record-breaking box office collections across India, every aspect of this film’s journey reflects the profound impact Zubeen Garg had on millions of lives.

The film’s success proves that regional cinema can compete on the national stage when backed by authentic storytelling, technical excellence and genuine artistic vision. It has opened doors for future Assamese productions and given an entire industry renewed confidence in its creative potential.

But beyond the numbers and records, Roi Roi Binale represents something deeply human—a final conversation between an artist and his people, a last embrace between a legend and his admirers. In darkened cinema halls across India, audiences aren’t just watching a film; they’re saying goodbye to a friend, celebrating a hero and ensuring that Zubeen Garg’s voice will echo through generations.

As the film continues its historic run, one thing is certain: Zubeen Garg may have left us physically, but through Roi Roi Binale, his music, his message and his magic will live forever.

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