• Moumi Mousumi
• 27 Apr, 2025

In the heart of Jeddah where the Red Sea kisses the shore, a wave of change is sweeping across the beaches. The “Beach Protection and Restoration” Initiative, launched in April 2025 has brought together volunteers, students, families and government agencies for a 14-day mission to clean up two of Jeddah’s iconic beaches. This vibrant campaign, backed by the Environmental Fund and the Lenobadir Volunteer Program, isn’t just about picking up trash—it’s about sparking a love for the environment and building a sustainable future for Saudi Arabia’s coastline.

Details & Context
The initiative, running from April 2025 is a collaborative effort under the patronage of Jeddah Governor Prince Saud bin Abdullah bin Jalawi. Organised by the Environmental Fund and the Lenobadir Volunteer and Community Partnership Program, it involves 14 government and community organisations working hand-in-hand. The clean-up targets two key beaches along Jeddah’s coast, with activities rolled out in four phases to cover the western, southern, eastern and northern coastal areas.

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This campaign aligns with Saudi Arabia’s Vision 2030 which emphasises environmental sustainability and community engagement. According to recent posts on X, the initiative has gained traction with hashtags like #لحماية_شواطئنا (For Protecting Our Beaches), reflecting strong public support. The clean up not only tackles visible litter but also uses advanced tools like AI for data collection and planning, ensuring a scientific approach to restoration.

The Lenobadir Program recently showcased its commitment at the Environment Week 2025 exhibition in Makkah, themed “Our Environment is a Treasure.” This event highlighted the role of community-driven efforts in preserving Saudi Arabia’s natural beauty. Volunteer opportunities are open to everyone—university students, families and individuals—making it a truly inclusive movement.

Quotes

·      Munir bin Fahd Al-Sahli, CEO of the Environmental Fund, emphasised the blend of technology and teamwork: “Our project uses cutting-edge AI for planning but the heart of this initiative is our volunteers. Their passion drives real change.”

·      A volunteer, Sarah Al-Ghamdi, shared her experience on Instagram: “Cleaning the beach with my friends felt like giving back to Jeddah. It’s not just about the trash—it’s about protecting our home.”

·      Jeddah resident Ahmed Khan, quoted in a recent Arab News article, said “Seeing families and students work together is inspiring. This is what community looks like.”

Additional Information
The cleanup initiative builds on Jeddah’s history of environmental activism. Past efforts, like the 2021 clean up by Hejaz Bloggers that cleared 50,000 items of trash, set the stage for large-scale campaigns. A 2020 Instagram-driven movement by student Lama Jamjoom (@cleanupcommunity_jed) also gained attention, proving social media’s power in mobilizing youth.

Recent X posts highlight the campaign’s visibility, with @jedgovsa announcing the launch and @Almadinanews sharing videos of volunteers in action. These posts, using hashtags like #JeddahCleanup and #SaudiGreen have boosted engagement, especially among younger audiences.

The initiative also ties into global environmental goals, such as the UN’s International Day for the Conservation of the Mangrove Ecosystem, which inspired a 2022 clean up on Tarout Island. Saudi Arabia’s broader Saudi Green Initiative aims to plant 10 billion trees and protect coastal ecosystems, making this clean up a vital piece of a larger puzzle.

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Impact Analysis
The Jeddah clean up is more than a one-time event—it’s a catalyst for change. By involving diverse groups from students to government officials, it fosters a sense of shared responsibility. The campaign’s use of AI for data-driven planning sets a new standard for environmental projects, potentially influencing similar efforts across the Gulf.

Social media amplification, especially on Instagram and X, has made the initiative a trending topic. Hashtags like #JeddahCleanup and #SaudiVision2030 are gaining momentum, with influencers like Salem Mesfer and Ruba Khursan promoting eco-friendly messages to their followers. This digital buzz could attract more volunteers and inspire other cities in Saudi Arabia to launch similar drives.

Environmentally, the clean up reduces plastic pollution which is critical given that 80% of marine debris is plastic. By protecting Jeddah’s beaches, the initiative supports marine life and boosts eco-tourism, a key goal of Vision 2030. Economically, cleaner beaches enhance Jeddah’s appeal as a tourist destination, potentially increasing local business revenue.

Jeddah’s 2025 Beach clean up Initiative is a shining example of what happens when passion, technology and community come together. From AI-powered planning to the enthusiasm of volunteers, this 14-day campaign is transforming Jeddah’s coastline while inspiring a new generation of environmental stewards. As Saudi Arabia marches toward a greener future, initiatives like this prove that small actions can lead to big change.

Call to Action (CTA)
Want to make a difference.? Join the next clean up or spread the word about Jeddah’s eco-movement.! Follow and share The Daily Hints for more inspiring stories and updates on how you can help protect our planet.