• Moumi Mousumi
• 18 Feb, 2025

The excitement around Kumbh Mela has led to a massive rise in highway travellers. Many pilgrims traveling to Kashi, Ayodhya and other spiritual destinations are stopping by Shaktigarh to savor its famous Langcha (Bengali sweet). After facing a decline in business this iconic sweet market is bouncing back stronger thanks to the festive rush.

Langcha Market Witnesses a Revival

Shaktigarh known for its iconic Langcha had been struggling due to prolonged highway expansion projects. But now with improved road conditions and an increase in tourists the market is seeing record-breaking sales.

Shops lining the highway in Amragarh near Shaktigarh, have become must - stop destinations for travellers. People not only enjoy Langcha on the spot but also buy packets to take home.

Shopkeepers Rejoice Over Business Growth

Prabhat Jha a local sweet shop owner, shared

“Traffic on the highway has increased significantly. Pilgrims heading to Kumbh Mela, Kashi and Ram Mandir are stopping here. As a result our sales have surged multiple times.”

Another shopkeeper, Ranjit Das added

“Thousands of people rely on this market for their livelihood. From shopkeepers to street vendors everyone benefits when travellers stop by. Now that the roadwork is nearly complete we are seeing business return to its former glory.”

Past Controversy Over Langcha Quality

A few months ago the quality of sweets in some shops was questioned leading to the seizure of hundreds of kilos of Langcha by authorities. However most shopkeepers assure that they maintain strict quality standards ensuring customers get the authentic taste of Shaktigarh’s Langcha.

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What Makes Shaktigarh’s Langcha Special.?

The traditional recipe includes

- Fresh cow’s milk chhena (cheese)

- Premium-quality flour

- Sugar syrup with aromatic spices

- A signature deep-frying process

The careful preparation, unique taste and attractive packaging make it a traveller’s favourite. 

With highways bustling again and Kumbh Mela tourism boosting sales Shaktigarh’s sweet industry is experiencing a revival. As more travellers make their pilgrimage stops the legacy of Shaktigarh’s Langcha continues to thrive.