• Moumi Mousumi
• 19 Mar, 2025

Imagine cracking IIT, topping IIM and landing a dream job—only to walk away from it all. Meet Radhika Munshi, a brilliant mind who swapped corporate glory for her love of sarees, turning her passion into a thriving brand.

Details & Context

Radhika Munshi’s story sounds like a movie script. She shone bright at IIT Roorkee then soared to the top at IIM Ahmedabad—India’s elite schools promising a golden future. A high-flying corporate job with a hefty pay check was hers for the taking. But Radhika had other plans. Her heart wasn’t in boardrooms—it was wrapped in the folds of a saree. She quit her cushy career to chase a wild dream: launching her own saree brand, ‘Anorah’.

- Graduated from IIT Roorkee with flying colours.

- Topped IIM Ahmedabad, eyeing a top-tier job.

- Launched Anorah in 2023, now a hit with saree lovers.

Quotes

- Radhika on Instagram: “IIT and IIM were my stepping stones but my real goal shifted. No pay check can match the thrill of building something your own.”

- On her fears: “At first, I was scared—would people even like my sarees.? Society’s idea of success is so narrow.”

Additional Information

Radhika’s journey wasn’t a straight line. Back in her MBA days, her focus was clear: graduate, grab the biggest salary package, and climb the corporate ladder. The idea of a saree brand wasn’t even a whisper then. But life threw a curveball. Her love for sarees—a timeless symbol of Indian culture—grew into a bold vision. She took the leap in 2023, designing unique sarees that caught the eye of many. Facing social pressure and self-doubt, she pushed forward, proving that passion can outshine a pay check. Today, Anorah is winning hearts across India.

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Impact Analysis

Radhika’s choice shakes up the usual success story. Leaving IIT-IIM prestige for a saree start up isn’t just brave—it’s a game-changer. It inspires young dreamers to rethink “success” beyond fat salaries. Her brand boosts India’s handloom scene, blending tradition with modern flair. For women entrepreneurs, she’s a beacon—showing that risks can lead to rewards. Plus, her story might just spark a saree craze in 2025.!

Radhika Munshi didn’t just wear sarees—she wove her future with them. From academic star to saree trailblazer, her life proves dreams don’t need a corporate stamp. As Anorah grows, she’s rewriting what it means to win big.

Call to Action (CTA) 

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